MENU

Spanish producers go digital to shorten food supply chains

Spanish producers are increasingly taking advantage of the booming Internet and digital commerce in order to shorten the supply chain and therefore improve their profitability

Although there is no harmonised European or Spanish regulation on this marketing formula, the Spanish Ministry of Agriculture, Food and Fisheries, defines it as “one in which the number of intermediaries is equal to or less than one”.

This means that in the real world, compared to virtual formulas, practices such as producer markets, direct sales in operation, home deliveries, direct sales stores or consumer groups can be considered a “short marketing channel”.

The special feature of this formula is that producers use the digital environment in order to get closer to consumers and remove intermediaries. In this case, the distance of buyers does not matter, as products can be delivered even abroad. 

 

Continue reading on EURACTIV website...

SKIN
 

Short supply chain knowledge and innovation network

This project has received funding from the European Union’s Horizon 2020 Research and Innovation programme under grant agreement N.728055