Self-picked cherries are the tastiest

An inspirational idea from our good practice Roes in Belgium

Our short food chain good practice fruit grower Roes organized Cherry Picking Days in Oud-Turnhout for the first time with the cooperation of students marketing from the Thomas More College in Turnhout. 

This initiative lasted four days and involved more than 700 people in a pathway that went from cherry picking activity to the discovery of all products related to cherries and beyond (including, jam and juices) by visiting Roes shop, where they received discounts on shop price.

At the heart of the intiative relies the neverending commitment of Roes to engage with local citizens and young generations through local food, acting as a shining example of how short food chain intiatives can educate and transfer values related to fresh food towards society.



Short supply chain knowledge and innovation network

This project has received funding from the European Union’s Horizon 2020 Research and Innovation programme under grant agreement N.728055