On July 8, the first of planning series webinars was performed by Europe for business in collaboration with Uzhhorod National University (UzhNU). The topic of the webinar was chosen by aforementioned teams via analysis of the regional nodes demands and was formed in the title ‘How to grow up start-up business model, operational plan and strategy in SFSC’. One of the developers of this educational material is Leonardo Piccinetti, the Senior Research and Innovation Advisor and Managing Director at Europe for Business The target audience is already established regional nodes in the Transcarpathian region and in Slovakia. An interesting fact is that in the Transcarpathian region there are two types of regional nodes. Despite the fact that these two types have a horizontal structure, the approach of their collaboration is different. For example, The Taste of Ukrainian Carpathians is a model that unites local food producers from 4 regions, one of which is Transcarpathian. Key players that involved in this node, in fact, work in the same / similar spheres. Another type of organisation that claims to be a regional node is the Regional Development Agency of Zakarpatska Oblast, which is built using a multi-actor approach: includes key players from the different spheres, namely education and science, business, authorities and NGOs. Nevertheless, these nodes were created for the sake of their own ambitious goals, which they achieve through the creation of their own products and services. Beyond existed regional nodes, the UzhNU team are working on creation new cross-regional node that will gather key players of Slovakia and Transcarpathian region. Hence, the series of webinars will be disseminated for that node as well. Moreover, it will be useful for other interested stakeholders of the SKIN project.
Main questions that were rising:
- Marketing strategy: market choice, PESTEL analysis;
- Trend business models (case study): vertical urban farming and B2C e-commerce;
- New technologies: nanotechnology, block chain.
The recording of the webinar is available by clicking the link. This initiative is part of the Regional Nodes and coaching activities under the SKIN project.